Aforja is a trailblazing and visionary community platform with a profound mission to empower and nurture the growth of exceptional purpose-driven companies.
The innovative approach sets Aforja apart from traditional investment platforms, as Aforja unites like-minded investors who are passionate about making a positive impact on society.
UX DESIGN & BRANDING
Aforja
PROJECT OVERVIEW
To develop a well-thought-out prototype for the digital community-matching platform for Aforja connecting Angel Investors,
Startups and Mentors.
This prototype will be tailored specifically to meet the needs and preferences of the identified persona, ensuring that it addresses their requirements comprehensively with a set of carefully selected features.
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UX Researcher
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UX Designer
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Brand Strategist
Roles
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FIGMA
Tools
The UX Design Process
Opting for the Double Diamond model for Aforja ensures a systematic understanding of user needs, creative design exploration, and seamless implementation with ongoing feedback, aligning with user-centered principles. This approach prioritizes collaboration and adaptability, vital for crafting a highly user-friendly platform that reflects Aforja's commitment to meaningful connections in the startup ecosystem.
DISCOVER
To deeply understand user needs and the market in designing Aforja, we employed the Discover process. Thorough research, persona creation, and journey mapping informed my design decisions, and defining the problem space ensured a focused approach. This process aimed to create an innovative solution rooted in real user insights, minimizing the risk of developing a product misaligned with user expectations.
