Aforja is a trailblazing and visionary community platform with a profound mission to empower and nurture the growth of exceptional purpose-driven companies.
The innovative approach sets Aforja apart from traditional investment platforms, as Aforja unites like-minded investors who are passionate about making a positive impact on society.
UX DESIGN & BRANDING
Aforja
PROJECT OVERVIEW
To develop a well-thought-out prototype for the digital community-matching platform for Aforja connecting Angel Investors,
Startups and Mentors.
This prototype will be tailored specifically to meet the needs and preferences of the identified persona, ensuring that it addresses their requirements comprehensively with a set of carefully selected features.
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UX Researcher
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UX Designer
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Brand Strategist
Roles
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FIGMA
Tools
The UX Design Process
Opting for the Double Diamond model for Aforja ensures a systematic understanding of user needs, creative design exploration, and seamless implementation with ongoing feedback, aligning with user-centered principles. This approach prioritizes collaboration and adaptability, vital for crafting a highly user-friendly platform that reflects Aforja's commitment to meaningful connections in the startup ecosystem.
DISCOVER
To deeply understand user needs and the market in designing Aforja, we employed the Discover process. Thorough research, persona creation, and journey mapping informed my design decisions, and defining the problem space ensured a focused approach. This process aimed to create an innovative solution rooted in real user insights, minimizing the risk of developing a product misaligned with user expectations.
User Interviews
To discover the prospects` current pain points and user needs.
Competitor Analysis
To understand and analyze competitors' UX design, features, and interactions to identify opportunities and best practices in order to enhance Aforja`s product competitiveness and user experience.
Research Analysis
What lessons have we learned from the research process?
DEFINE
To optimize Aforja's user experience, synthesizing insights and framing a precise problem statement for a targeted and user-centric design solution is crucial.
Personas
Get to know the Potential Users up close and personal.
TRAILBLAZING VISIONARY
Aforja`s unwavering commitment to meaningful investment goes beyond financial gains, fostering long-term partnerships built on trust, transparency, and shared values.
CONNECTING VISIONS
By curating dynamic communities and fostering collaboration, mentorship, and knowledge sharing,
Aforja aims to create a thriving ecosystem where entrepreneurs can find the support and funding needed to turn their dreams into reality.
Problem Statement
How can we help?
DEVELOP
Let us turn data and ideas into a masterpiece. In this stage, we translated concepts into tangible elements such as user flows, journey maps, paper wireframes, and branding exploration.
This phase lays the foundation for interactive prototypes or code, emphasizing collaboration between designers.
User Flows & Branding Exploration
Aforja's user flows were developed via goal-driven personas, journey mapping, wireframing, and iterative testing, while branding exploration included defining values, competitor analysis, mood boards, logo design, color palette, typography, and iterative feedback for a finalized style guide.
DELIVER
During this stage, the focus is on implementing and launching the finalized design solution, involving prototyping, testing, final development, documentation, ongoing feedback and iteration.
Wireframes
We crafted wireframes through collaborative sessions and iterative reviews, providing a strategic visual blueprint to optimize user interaction and guide our design process.
Usability Testing Feedback
After running through series of Usability Testing, we were able to identify areas for improvement based from the feedbacks given by the participants.
Experience Maps & Storyboards
Dig in to the users` pain points.
CASE STUDY CONCLUSION
Aforja's UX case study emphasized user needs, trust, and safety in creating a cohesive digital community platform. Responsive design, an iterative approach, and community management are crucial. Ensuring accessibility and inclusivity fosters a space catering to all members, enhancing user experience, and promoting equitable participation within the community.
VALUABLE LEARNINGS
We successfully completed Aforja's UX Case Study due to our emphasis on collaboration, a user-centric approach, open-mindedness, attention to detail, consistency, perseverance, valuing tight deadlines, effective communication, thorough research, ethical considerations, continuous learning, and a focus on impact.