Case Study

REVVER

Revver stands out as a cutting-edge native cloud-based POS solution designed specifically for the modern energy retail landscape. Despite its substantial presence in the market over time, the brand has yet to fully harness the potential of creating a distinctive identity and implementing a robust marketing strategy.

REBRANDING, WEBSITE DESIGN, MARKETING & CONTENT STRATEGY

Revver

View Project

PROJECT OVERVIEW

I led and conceptualized the successful rebranding of Revver, a cloud-based POS for energy retail. Collaborating with the esteemed design agency, Celerart in Kyiv, we executed a comprehensive transformation. This involved crafting a new interactive website, designing a modern logo, and producing compelling marketing content. Despite an existing market presence, our objective was to elevate Revver's identity and implement an effective marketing strategy. This included establishing a distinctive brand image, integrating cutting-edge technology, and overcoming challenges to solidify its standing in the energy retail sector. The project, equipped with a well-defined timeline, measurable objectives, and a holistic marketing plan, contributed to enhancing Revver's position in the market.

Project Manager UX/UI
Rebranding & Marketing
Content Strategist

Roles

FIGMA

Tools

THE FUTURE OF RETAIL IS IN THE CLOUD

With their mission to empower businesses, Revver is dedicated to transforming data into a valuable business asset. Their exceptional Point of Sale (POS) solution sets industry benchmarks by providing unparalleled sales transparency and real-time reporting potential.

A RELIABLE POS

WITH 99.9 % UPTIME RATE

Revver stands out as a pioneering Swiss Software as a Service (SaaS) company dedicated to driving retail growth and innovation. Their profound commitment lies in enhancing the convenience of retail fuel sales for everyone and promoting global enterprise expansion.

LOGO IDEATION

In the creation of Revver's new logo, our approach was deeply rooted in the brand's sustainability vision. Collaborating with Celerart, we explored Revver's core values and aspirations within the energy retail sector.

The choice of the green color symbolizes Revver's steadfast commitment to environmental responsibility, innovation, and a sustainable future.

The logo design draws inspiration from the letters "R" and "V," subtly intertwining them to represent the essence of Revver's identity. This intertwining signifies the interconnected nature of their initiatives, forming a visual metaphor for a continuous and infinite flow of sustainable energy.

Moreover, the design incorporates elements of reversibility and palindrome, symbolizing the cyclical nature of energy use and the brand's dedication to promoting circular economy principles. The deliberate inclusion of these features also alludes to the idea of a "reverse revolution," emphasizing Revver's innovative approach in challenging and reshaping traditional norms within the energy sector.

In essence, the logo encapsulates Revver's commitment to sustainable practices, the seamless flow of energy, and a revolutionary mindset towards building a greener future.

Branding Exploration

WEBSITE DESIGN

In collaboration with Celerart Design Agency, I present our joint creation – an animated website design that mirrors the energy and innovation of Revver, a forefront vibrant young SaaS cloud-based POS.

Our collaborative venture seamlessly blended creativity, technical expertise, and a shared commitment to pushing boundaries. The resulting digital masterpiece redefines the user experience on the Revver platform, offering a vibrant and immersive journey.

This collaboration not only positions Revver as a pioneering force in the dynamic world of SaaS cloud-based POS but also underscores our dedication to delivering exceptional work. Together with Celerart, we've not just designed a website; we've crafted a digital showcase that embodies the youthful vitality and forward-thinking spirit of Revver in every animation, ushering in a new era of digital presence and engagement.

Revver`s

Website UI

MARKETING & CONTENT STRATEGY

With the goal to communicate Revver`s value proposition, we focused on the following points for the marketing, brand & content strategy:

Vision and Product Overview: Spotlights SaaS innovation, hardware flexibility, and a user-friendly interface.
Retailer Challenges: Demonstrates Revver's prowess in tackling POS issues, from security to scalability, showcasing practical solutions.
Key Business Advantages: Emphasizes the benefits of secure operations, real-time insights, and seamless integrations for businesses.
Technical Features: Concisely outlines cloud-based POS, real-time monitoring, advanced user flows, and robust back-office capabilities.
Supporting Data: Bolsters credibility with real-world success stories, highlighting a significant station growth from 101 to 147 in 2021 and processing 20 million transactions by 2022.

This strategic approach effectively positions Revver as a reliable, innovative, and proven solution, resonating strongly with its target audience.

Revver`s

Marketing Video

CONCLUSION

During the Revver rebranding project, I developed my design thinking and branding skills, effectively simplifying complex technical details. Managing collaboration with a design agency in Kyiv amid the conflict in Ukraine in 2022 showcased my resilience and adaptability. This experience underscored my ability to communicate and collaborate effectively, contributing to my proficiency in marketing strategy. The project played a pivotal role in enhancing my creativity, emphasizing the importance of innovative thinking and problem-solving. Despite the challenges, I together with Celerart successfully delivered the project, integrating design, branding, and marketing strategies for a cohesive outcome.

View Website