UX Case Study

Student Project

ZALANDO

Zalando is a leading e-commerce company in Europe, offering clothing, shoes, accessories, and beauty products.

It connects customers with brands and retailers through a two-sided platform, providing personalized recommendations, fast delivery, and easy returns.

UX DESIGN

Zalando

View Prototype

PROJECT OVERVIEW

To redesign Zalando's website with a user-centric approach that prioritizes accessibility and inclusivity. User research will identify pain points and opportunities for a streamlined experience, considering navigation, design, layout, and checkout, with accessibility features for all users.

The goal is to increase engagement, conversion rates, and customer loyalty while ensuring a positive experience for all users.

UX Designer

Role

FIGMA

Tool

Zalando`s Commitment to Sustainable E-commerce

The Road to Innovation

Design Thinking Process

EMPATHIZE

In the empathize phase, I conducted a thorough Competitor Analysis to identify opportunities for improvement. Conducting User Research and Interviews provided invaluable insights into user behaviors and expectations. Additionally, a Red Route Analysis helped me prioritize key user journeys, ensuring a focused and empathetic approach to the redesign.

Competitor Analysis

Red Route Analysis

I conducted a red route analysis activity and user interview for Zalando's website to identify pain points and areas for improvement in the user journey. The red route analysis involved identifying critical user goals, mapping out the user journey, and identifying potential pain points. In the user interview, I probed user experiences and perceptions, gaining valuable insights into user behaviors and pain points. The objective of this exercise was to provide recommendations for improvement, based on the insights gained through the analysis and interview.